While dental veneers have been an effective dental solution for some time, they do come with some inherent issues—such as discoloration, staining, and wear. As an award-winning cosmetic dentist, Dr. Kouroush Maddahi was not content to let his patients cope with these issues. As such, he developed a groundbreaking innovation: Infinity Veneers. This comprehensive veneer application and maintenance system finally resolves the troublesome issues patients experience with veneers, including discoloration and staining.

Infinity Veneers A Groundbreaking, Proprietary Solution for the 21st Century

As effective a treatment option as veneers may be, they were not without their problems—problems that Dr. Kouroush Maddahi tackled and solved, based on his more than 30 years of experience.

Problem # 1 Solved – The Cement

The first problem Dr. Maddahi noted was that, within the first 10 or 15 years, the color of the veneers would change, based on the type of cement that had been used. To address this problem, he developed a proprietary formula, which was a mix of cements that would hide the color of the teeth and remain stable over time.

Problem #2 Solved – The Porcelain

Dr. Maddahi also noticed that, over time, due to the translucency of porcelain, some of the color from beneath the veneer would begin to show through. After painstakingly experimenting with different combinations of the porcelains already in use in his practice, he created a formula that would remain color-stable over the life of the veneers.

Background media

Problem #3 Solved – Staining

Unlike natural teeth, porcelain is stain resistant; it is not, however, stainproof. In the mid to late 1990s, there were several key lifestyle changes that made staining of porcelain veneers an issue:

  • The proliferation of Starbucks Coffee, which tremendously boosted coffee consumption
  • An increase in the consumption of green tea for its antioxidant properties, among others
  • An increase in the consumption of red wine for its “healthy-heart” benefits
  • A similar increase in the consumption of blueberries, blackberries, and green and red juices for their health benefits

Dr. Maddahi’s solution to the staining problem was to use a different type of varnish on the surface of the veneers. This makes them smoother, so that the stains cannot stick or adhere to the Infinity Veneers as easily as occurs with other veneers on the market.

Man who got Infinity Veneers

History of Veneers

Early on, porcelain was created from a non-metallic substance, such as clay, baked in a kiln. It was first used for dentures in the mid-1700s. Then, in 1808, when the problem of shrinkage from the firing process began to be controlled, it was used in a single-tooth application.

Background media

The Birth of Porcelain Veneers and Modern Cosmetic Dentistry

It was not until the 1930s, however, that the veneer was born. It was then that a Hollywood dentist molded porcelain into the shape of a tooth and temporarily adhered it to a starlet’s existing teeth to improve her on-camera smile. This revolutionary process created the first porcelain veneer and was the beginning of modern cosmetic and restorative dentistry, as we know it today.

This was, of course, very rudimentary by today’s standards and, over the years, research and development into ceramics and adhesives have made porcelain veneers one of the most popular and long-lasting options for improving not just dental aesthetics but function and oral health.

Timbaland with his brand new Infinity Veneers

The Final Piece of the Puzzle – Safe, Effective Daily Care

Infinity Veneers completely addresses every issue from the viewpoint of the system: the cement, the veneer, the varnish.

However, daily care to maintain one’s beautiful, new smile—whether all or only partially veneers—is the responsibility of the patient.

The Problem with Most Whiteners

If you have heard the commercials or read the ads, you know that the main ingredient in over-the-counter (and even professional) whiteners—whether toothpaste, mouthwash, or strips—is hydrogen peroxide. As effective as it may be, with constant use, it:

• Can weaken the enamel of natural teeth
• Cause sensitivity
• Cause the bonding of the adhesive used in restorations to crack

Dr. Maddahi’s Proprietary Family of Whitening Products

Our proprietary line of teeth whitening products, including mouthwash, toothpaste, and strips contain only coconut oil, sage oil, lemon peel oil, and sea salt. As a result, there are no damaging effects on any type of porcelain or bonding restoration, or on natural teeth, and all have been proven safe and effective for daily use in a series of independent university studies.

Dr. Maddahi – Expertise and Care

An award-winning Beverly Hills cosmetic dentist, Dr. Maddahi has been featured as a leader in cosmetic dentistry on many TV shows and media, and he has achieved many honors and awards, including:

  • Been voted one of America's Top Dentists in the field of Cosmetic and Implant Dentistry by the Consumer Research Council of America.
  • Received the Best of Beverly Hills Award from the United States Commerce Association.
  • Been voted a RealSelf Top Doctor.
Banner media


Biel showing off his new smile

Biel's Smile Saved by Dr. Maddahi!

one of Maddahi's patients showing off their new smile

What Problems Can Veneers Fix?

Doctor media

Complimentary Cosmetic Consultation

If you are considering porcelain veneers, please come in for a consultation with cosmetic dentist Dr. Maddahi at his office in Beverly Hills.

Your initial consultation and exam are free. It consists of a 41-point comprehensive exam that includes everything from looking at your teeth and gums, to your bite and the way your whole mouth looks and functions as a whole. Before we plan your dental veneers we want to know everything about the health and aesthetics of your smile, and, most importantly, what you want to achieve so that we can help you get there.

(NOTE: There may be a charge if x-rays are necessary. We encourage our patients to bring x-rays to their first visit if they have had them taken recently.)

Sign up for Health Tips & More!

This field is required.
This field is required.
This field is required.
Newsletter media
Contact us media
Accessibility: If you are vision-impaired or have some other impairment covered by the Americans with Disabilities Act or a similar law, and you wish to discuss potential accommodations related to using this website, please contact our Accessibility Manager at (310) 888-7797.
Rate Us
Rate us on Google Rate us on Realself Rate us on Yelp
Contact Us